Yeezy, Adidas
The website that was selling Kanye West’s T-shirts embossed with swastikas has been deactivated by Shopify Tuesday.
The sportswear giant severed ties with Ye, formerly known as Kanye West, in 2022 after he posted ... The sale of Adidas’s remaining Yeezy inventory generated about €50 million in the fourth ...
Since taking the helm in 2023, Gulden has helped Adidas gain market share from struggling rival Nike and recover after Kanye West’s antisemitic outbursts destroyed their Yeezy collaboration.
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