Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. There’s no way ...

There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing quite compares to the results you'd get by booking a salon appointment for a professional keratin ...

We updated this article in February 2023 to add more information about each featured product, based on extensive research done by our team. If you’re looking to achieve smoother, sleeker, frizz-free ...

Keratin blowdries: what would we do without them? Though they're nothing new, they've been transforming our locks for years. Since you clicked on this article, I'm going to go ahead and assume that ...

A moisturizing shampoo that’s sulfate-free is the best shampoo for keratin-treated hair, Carolyn Aronson, a professional hairstylist and CEO/founder of It’s A 10 Haircare, tells Elite Daily. “I would ...

Who remembers Mia’s hair transformation in The Princess Diaries? Nowadays, if such a makeover were to be replicated, we’d put ...