Some of the most beautiful nail art looks that you've seen on the Explore page of your Instagram were born in South Korea (often at the hands of Seoul-based nail artist, Eunkyung Park). Shattered ...

Korean jelly nails have become a major trend, encapsulating a juicy, extra-shiny aesthetic that’s both playful and ...

Mon, April 14, 2025 at 8:30 PM UTC Colorful nails are all the rage, and jelly nails are the perfect way to incorporate a pop of color into your daily looks. Although the trend first picked up steam in ...

No visit to Seoul, South Korea, is complete without exploring the city’s trend-setting, directional beauty community. Sure, there are sheet masks and BB creams, but the hottest trend of the moment in ...

Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. This article is more than 9 years old. There comes a point each ...

Our editors work with affiliates when we select some or all of the products featured. We will receive compensation from retailers and/or from purchases through these links. K-beauty moves fast, and ...

Even though 2015 was the year that E!'s infamous Mani Cam was retired from action, the death of the oft-derided finger walk down the mini-runway doesn't mean that people have lost all interest in nail ...