The Transformers have long been a godsent idea for toymakers. Ever since the notion of robots that can transform into vehicles and whatnot was first floated in the 1980s, markets all over the world ...

I'll be honest, I was pretty blown away by the Lego Vespa 125 kit released earlier this year, but this brand new Lego Transformers Optimus Prime set has just overtaken it dramatically as the coolest ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

Lego has teased its next set, which will give fans of Hasbro's Transformers the opportunity to build Autobot leader Optimus Prime. The actual set wasn't shown, but the reveal was teased in a tweet on ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

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Lego builder Alex Jones, AKA Orion Pax, has constructed an amazing Lego replica of Optimus Prime. The detail and functionality are phenomenal. Jones has been working on his Lego G1 Transformers series ...

Lego Transformers? Word was it would never happen, because Lego and Transformers owners Hasbro had a rivalry that comparatively made Man City and Man Utd seem like close chums. But an Autobot has ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

For the first time ever LEGO has united with Hasbro to reveal the new fully converting LEGO Transformers Optimus Prime set. The set made of over 1,500 LEGO pieces stands at 35cm tall in Robot mode and ...