If you’re a legal marketer looking to overhaul your law firm’s website, now is the moment to act. You need to secure buy-in during this budget ...

The legal marketing landscape is changing rapidly. As firms compete for visibility, credibility, and growth in an increasingly digital and client-centric environment, what truly drives results in 2025 ...

It depends. I know. I know. You know this. The answer is actually 9-12 months. Seriously, that’s the answer! This isn’t like an ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...

Marketing without a clear understanding of your audience is like arguing a case without knowing the facts. Whether you’re targeting local injury clients or national co-counsel, each audience requires ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Elite law firms like Paul Weiss and Jenner & Block may not advertise in traditional ways, or for a ...

"I wish more young lawyers would ask about building a sustainable practice, not just winning cases. My advice? Find a niche ...