This has been a summer of firsts for Los Angeles Lakers star LeBron James. For the first time in his career, he will be playing on an expiring contract as he decided to pick up his player option for ...

A little later this summer, LeBron James is scheduled to join Nike in China on the Forever King Tour. It will mark the 20th anniversary of his first tour of Asia with Nike. China has become a huge ...

Yaron Weitzman of Bleacher Report polled NBA executives and scouts about James’ next move. Many pointed to the Cleveland Cavaliers as the most likely destination for a farewell tour. “If he wants to ...

As always, NBA players with signature sneaker lines use the final months of the offseason to tour China, spreading basketball and sneaker diplomacy. This morning, Nike announced that Los Angeles ...