Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Toronto, ON / / October 1, 2025 / Smartly Digital Solutions The Urgency of Instant Response Lead response times have become a ...

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

Google announced they now integrate with Salesforce to produce offline conversion metrics. Google said the new "AdWords Conversion Import for Salesforce measures the value of your offline conversions ...

Salesforce Marketing Cloud has enhanced its Advertising Studio app with Lead Capture for Sales Cloud. With the enhancement, companies will be able to receive fully populated customer leads ...

Converting leads into paying customers requires a structured, multi-step approach that increases engagement throughout the customer journey. This four-step nurture, retarget, appointments, and ...

Gaurav Aggarwal is Co-Founder of Truva.ai, the technology company that allows you to sell more and grind less with AI agents. Lead scoring is a popular method used by marketing and sales teams to ...