With 152 years under its belt loops, Levi’s has ascended to rarified air. Levi's jeans are synonymous with the whole category, like Band-Aids or Kleenex. There are other jeans brands—great ones, even.

Hand’s up, we thought Levi’s 501s were the coolest denim output of the all-American brand. How many times have we scoured vintage store rails in search for the perfect pair of rigid jeans to put our ...

Levi's doesn't release new fits often. So when they do, it's a pretty big deal. For the longest time, there were two Levi's fits that worked for every guy looking for a skinnier jean: The relatively ...