As a result, brands need to start looking at this as an opportunity, rather than a box to check on their way to social responsibility. The problem is that the various organizations that set the ...

Live commerce is a significant emerging channel across many markets with huge potential, and, if the same metrics as China follow, where around 25% of ecommerce is delivered from live commerce, the ...

I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...

Live commerce is experiencing phenomenal growth and popularity, initially in China and now mainly in Southeast Asia. TikTok live commerce, for example, is trending towards an incredible US$20bn Gross ...

Darko Pavic, CEO of Fiscal Solutions, Retail Tech Expert with 25+ Years of Experience, Innovator in Global Retail and Technology. Live commerce, a dynamic blend of live video, real-time interaction ...