At the height of the dot-com boom, the Internet's global nature was contradicted by a nagging industry mantra: Make it local. Major portals, Internet companies and analysts stressed the need to ...

Tribune Co.’s announcement last week that revenues at its interactive division rose 17 percent in the fourth quarter from the previous three months was another signal that the strength in online ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...