As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

I was recently involved in a project that involved the integration of contactless readers for grocery stores. The role of Elemental Knowledge in the project was to design and develop a reader that ...

Add Yahoo as a preferred source to see more of our stories on Google. Sainsbury’s popular Nectar card has 24 million members in the UK. (Lee Martin) The overwhelming majority of shoppers in the UK are ...

CINCINNATI, Oct. 28, 2012 /PRNewswire/ -- LOC Enterprises, LLC today introduced the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty ...

Brands have talked about personalisation for years in terms of their customer base, but until now, few have gotten it right. “We’re now finally getting to that point where AI and quality data are ...