The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...