Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Forbes contributors publish independent expert analyses and insights. Sometimes the Apple holiday ad is abstract, sometimes it’s an animation (like the brilliant one with the Billie Eilish song), or a ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max. The ad includes a series of quick zooms to show off what the iPhone 17 ...