Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Although similar, macro- and micro-blogging differ from one another in important ways. Recognizing those distinctions can help instructors find new ways to engage learners and improve outcomes.

Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy. The Fast Company ...