In more formal language, the term genericization means a brand name that is commonly used to describe a whole product segment. In the automotive world, the name Jeep is often used to describe any type ...

When we've written about the Mahindra Thar in the past, it's mostly been in comparison with Jeeps. That makes sense, as the Thar is the development of the Jeep CJ that Mahindra has had a license to ...

Noah is a long-time writer, editor, website developer, and creative based in the United States and currently focused on automotive writing. Electric and hybrid powertrains and battery specifications ...

Mahindra has firmly established itself as India's leading SUV manufacturer, dominating the traditional SUV space with the immense success of the Scorpio (Classic and N), Thar, and Thar Roxx. The ...

Mahindra has finally given its Jeep Wrangler wannabe, the Thar, a much-needed dose of practicality with a four-door version named the Roxx. Riding on a new, supposedly more civilized ladder frame, the ...