When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

A pair of longtime friends and fishing buddies from Shady Grove have been reeling in customers since 2017 with made-from-scratch lures, including the fan-favorite, “Punisher.” ...

When soft plastic worms hit the bass fishing scene years ago, the sport was changed forever. A bass fisherman's arsenal in the 1960s consisted of crankbaits, spinners and the newest bait sensation, ...

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An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

Anglers haul a ton of soft plastic stickbaits to the lake each fishing outing, never knowing what size of 'Senko' the bass might be biting. Will it be a three-inch plastic rigged on a Ned head? A five ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...