In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

Fair foods like candy apples, cotton candy, and shaved ice all seem like magical unicorns–materializing out of thin air and only found in special places, like the 20-year-old, threadbare tent at the ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...