Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert can improve your bottom line.

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

CMOs are under increased pressure to grow their brands while reaching new audiences. They're experimenting with new technology like generative AI and cookieless advertising. Meet Business Insider's ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...