Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Organizations have sent consumers letters with their names in the salutation and throughout the text since the IBM Mag Card technology developed a mail merge capability decades ago. Today, consumers ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...

If you've been looking high and low for the secret to Web success, today is your lucky day. These "18 Web-Marketing Concepts That Make a Difference" may just give you an edge on your competition—or an ...

“The marketing industry runs on heuristics, although nobody actually uses that term,” writes Greg Satell at Digital Tonto. “Simple rules of thumb become axioms, which are then dressed up in a new, ...

This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.

A Mauritius Tourism expert pushes to revisit at the Vanilla Tourism Promotion concept for a new marketing approach. Dr Vanessa Gaitree Bheekhoo Gowreessunkar, a tourism expert on Mauritius has come ...