(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. But all too often, content marketing gets ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing, the ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Every marketer's goal is to design satisfying customer interactions for every touchpoint consumers have with their brands. They've updated the classic Awareness-Interest-Desire-Action model of ...

It’s Valentine’s season again. That time of year when sparks fly and love fills in the air. In honor of the big “V” -- and because I love any excuse to use a cheesy metaphor -- it’s the perfect time ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

Several years ago, I was hired by a B2B firm that was in the midst of a perfect storm: missing net-new revenue forecast with severe attrition issues. Clients were leaving and the sales funnel was not ...