Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider ...

The terms "business proposal" and "business research" are often intermingled in the business environment. Some people tend to use them interchangeably, although they refer to two types of professional ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...