A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in a few local stores. That day I ...

Color is everywhere, and yet most of us never stop to think about how deeply it shapes our lives. From the moment we open our ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...

Vibrant Colored Color Wheel, Color Scheme on Pink Peach Colored Background. Michelle Lewis discusses how color psychology can play an important role in the design of health care spaces and physician ...