Hojicha is toasty and warm compared to matcha’s earthy, grassy flavor—more caramel and campfire than spinach and seaweed. The ...

Japanese exports of powdered green tea surged last year by 75% compared to 2023, a pace likely to increase as the country ...

Nicola Zanatta, who worked for Möet Hennessy for 15 years, joined as a partner in 2023 to launch the duo’s first ...

Nishio, in Aichi Prefecture, bills itself as “the Matcha City.” Here, 98% of the tea produced is tencha, the raw material for matcha. The mild climate and mist from the Yahagi River enhance the ...

From Kyoto’s misty hills to Tokyo’s TikTok cafes, the matcha boom has gone global – and Japan’s ageing tea farmers are ...

Luke Alcock, founder of Premium Health Japan, a matcha supplier in Uji — a city near Kyoto famous for its fine tea —said he’s ...

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time, although many ...

Is the Matcha Martini the new Espresso Martini? Matcha, the thousand-year-old green tea with umami-rich flavors and vibrant ...

Tokyo — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...

Want to make your own matcha lattes at home? Here are the most common mistakes to avoid to ensure a smooth, well-balanced, ...

Sara Tendulkar’s Japan trip included everything she loves. The wellness enthusiast shared pictures on Instagram, giving ...