FALCON HEIGHTS, Minn. — For generations, the image of a black bear in blue jeans and a ranger hat has reminded children of who could prevent forest fires. Earlier this month, that image turned 80 ...

In celebration of Smokey Bear’s 80th birthday, the U.S. Forest Service has put out a “Smokey Bear Reading Challenge” to help children learn how to prevent wildfires and help the environment. Libraries ...

Portage resident Linda Squillario sits with her 4-year-old nephew, Blake Cieslo, Thursday morning at the Portage Area Public Library where Smokey Bear celebrated his 80th birthday with children.

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

Comedian Trevor Noah has a joke where he makes fun of the most popular song in the world, "Happy Birthday," because he thinks it sounds like a funeral dirge. He has a point — slowed down, off key, ...

Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

(USA TODAY) — He's an American icon on par with Mickey Mouse and Batman. He's been in comic books, and on milk cartons and TV ads. But he's only uttered five words in his life: "Only you can prevent ...

Smokey Bear has taken to his socials to share each piece of his infamous look, just in case anyone is in need of a last-minute Halloween costume. In need of a last minute #Halloween costume? I got you ...

ORLANDO, Fla. — Perhaps Smokey the Bear can add a new slogan to his repertoire: Only HE can help prevent forest sign thefts. That is a bit of a stretch. But this is, um, fur real: a person dressed in ...