But here, all the picture frames, trophies and knick-knacks connect back to one thing: Hot Wheels. The wall behind his desk ...
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
The script was based on Jerry Oppenheimer’s book “Toy Monster,” which explored the “big, bad world of Mattel” and its controversial business practices.
Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.
Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...
Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...
Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the ...