Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring four powerful ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...