Consumers love to hate Reckitt Benckiser's Mr. Mucus. In a new study, the Mucinex spokescharacter ranked the lowest in all five categories that queried consumers about their feelings about mascots. Mr ...
Reckitt Benckiser's cold and flu brand Mucinex made history as the first OTC med on TikTok, the trendy music and video social app. The brand translated its zombie-themed campaign for new product ...
“Rule 34” is an internet axiom which states that if something exists, someone has made pornography out of it. A corollary to that theorem may also hold: If a brand has a mascot, people will sexualize ...
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