The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...

Shai Gilgeous-Alexander led the Thunder to an NBA championship. He had one of the greatest individual seasons ever with an MVP, NBA Finals MVP and a championship ring. While Tyrese Haliburton tore his ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

Postgame editions will be open-ended on ESPN while ABC will run a half-hour and then continue on the ESPN app. The program ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.