You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

The initial step when building a brand is choosing the perfect business name. However, this is easier said than done. Coming up with the right business name can be challenging. Your business name must ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...