It's folly to examine why some things go viral on the internet, and by doing so one risks discounting the beauty of the simplest answer: They just do. Nothing makes sense. Roll with it. Or at least, ...
When Nathan Evans went viral with his TikTok sea shanty Wellerman five years ago, the question was always going to be 'what next?'. His 2024 hit Heather on the Hill appears to have provided the answer ...
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