This story was originally published on Marketing Dive. To receive daily news and ... “This shift is positioning Netflix as a major player in the digital ad space, with its ad-supported tier expected ...

From Squid Game to Wednesday, the streamer’s new teaser transforms a boring work meeting into an adrenaline-fueled journey ...

For the three months ending 31 December 2024, Netflix’s revenue increased 16% to $10.25bn (£8.3bn). Sales and marketing spend increased 9.8% from $2.66bn (£2.2bn) to $2.92bn (£2.4bn) for the full year ...

Live sports and other events will help to double advertising revenue at Netflix to $3.2 billion in 2025, according to estimates from New Street Research. It estimates 56% of 2025 results will come ...

Netflix announced it is raising US and Canada subscriber rates today ― on the heels of exploding growth for the streaming services giant. The company added more than 19 million new subscribers ...

“This shift is positioning Netflix as a major player in the digital ad space, with its ad-supported tier ... These breakthrough strategies propped up brand results, serving as examples for marketing ...