Are you a print subscriber? Activate your account. By Tim Nudd - 42 min 54 sec ago By Adrianne Pasquarelli - 1 hour 44 min ago By Tim Nudd - 2 hours 22 min ago 3 hours 36 min ago By Adrianne ...

Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...

"You can imagine what poor Blind Al was going through before she found this product," Uggams says of Old Spice's Total Body Deodorant commercial Matt Baron/BEI/Shutterstock Blind Al’s got a new gripe.

Terry Crews has quite a few roles under his belt, but apparently none are as memorable as being the spokesman for Old Spice. Crews said he would be more than happy to reprise that role. Old Spice ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...

In 2010, Old Spice dropped "The Man Your Man Could Smell Like" on YouTube, the first of many commercials featuring Isaiah Mustafa. The inventive ad included a number of impressive production tricks; ...

Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...