It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

FreshAddress has introduced a service, Opt-In E-mail Appending, that it says offers clients guaranteed deliverable e-mail addresses matched to customer databases on an opt-in basis. The service allows ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...