What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to ...

Reaching out to potential customers is a bedrock of business. However, many organizations struggle with their outreach strategies, which means they aren’t engaging prospects and building lasting ...

Who has the shorter attention span: Goldfish or humans? The answer is that it doesn't matter. Both have trouble staying focused. However, Goldie has a bit of a competitive advantage: Her ability to ...

The Centers for Medicare & Medicaid Services (CMS) has released its strategy to improve health equity across the agency, detailing actions on how providers can identify and close gaps in care. CMS’ ...

In 2022, cybersecurity concerns are omnipresent. Last year, a streak of high-profile breaches — from the Colonial Pipeline breach to the Microsoft Exchange Server attack — has brought cybercrime into ...

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for strong year-end giving. But it can be hard to know how — or find time — to ...

New findings published in Nicotine & Tobacco Research show a simple, but valuable approach can help engage low-income smokers to try quitting tobacco. The study tested a proactive, phone-based ...

Speaking at a Harvard University commencement 60 years ago, Secretary of State George C. Marshall proposed a massive program of aid and redevelopment — since known as the Marshall Plan — to bring a ...