Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S. online sales up 10.2% year-over-year. Behind that growth, affiliate competition and ...

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the ...

We are live blogging this session from Salon D @ the Las Vegas Convention Center, PubCon 2008. PPC and affiliate marketing make amazing bedfellows, but present a number of classic challenges. This ...

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey. This is why now more than ever before ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

A thread at Search Engine Watch forums named PPC Blackmail..... can easily top some of the scummiest PPC stories I have heard in a while. An affiliate came on to tell us how his affiliate manager set ...

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, ...