For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Even when you answer calls quickly and book appointments, PPC can still fail in dispatch. Paid search demand is urgent. If the appointment is delayed, the time window is unclear or the customer ...

Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

Media Strobe releases 2026 Marketing Guide positioning multicasting through their MultiCast tool as a strategic alternative ...