If Chiefs 3-peat, NBA legend Pat Riley stands to get paid

Pat Riley three-peat trademark, explained: Why NFL struck a deal with NBA legend for Chiefs Super Bowl win
The Chiefs are looking to win their third Super Bowl in a row, a feat that's never been done before in the NFL.
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,
Pat Riley's trademarked 'Three-Peat' OK'd to use for Chiefs
Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with Pat Riley if they want to use the term "three-peat."
Heat's Pat Riley hoping for Chiefs Super Bowl win
Pat Riley is rooting for a Chiefs "three-peat" this Super Bowl Sunday. If it happens, the president of the NBA's Miami Heat will be cashing in. Zoom in: Riley owns six different trademarks tied to the term "Three-Peat,
Report: Jimmy Butler Felt Pat Riley's Behavior Was 'Unhinged' During Heat Trade Saga
Jimmy Butler's interpretation of Miami Heat team president Pat Riley's actions during a Jan. 7 meeting reportedly sealed the ...
Heat’s Pat Riley cried in final Jimmy Butler meeting and it backfired
The saga escalated from there, with Butler receiving more suspensions and Riley and the Heat ultimately deciding to make the ...
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Why NBA coaching legend Pat Riley could make millions if Chiefs win third consecutive Super Bowl
That's because the phrase "three-peat" is actually trademarked by legendary NBA coach and Miami Heat president Pat Riley. According to NPR, Riley and his company, Riles & Company Inc., own at ...
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If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
Legendary NBA coach and Miami Heat president and minority owner Pat Riley has made a lot of great decisions in his career. After his own time as a player he led the Los Angeles Lakers to four ...
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NBA Legend Rips Pat Riley for Disrespecting Jimmy Butler
“That’s what Pat Riley’s mentality is ... Although Wade retired with the Heat in 2019, he first departed in 2016 and signed with his hometown Chicago Bulls. Riley repeatedly took ...