Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of ...
Payless is returning from the abyss. The popular, low-price shoe chain emerged from bankruptcy in January and is now relaunching with an e-commerce store, new leadership and retail prototype. The ...
Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a ...
Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...
Payless ShoeSource has announced the launch again this year of its Payless Gives Shoes 4 Kids program aimed at delivering more than $1.2 million worth of free children’s shoes to children of families ...
SANTA MONICA, California -- Payless recently took over a former Armani store in Santa Monica to prove that good shoes don't need to be expensive. The shoe retailer slapped on a new name for the ...
Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
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