In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth rates or investor expectations. Those numbers set the tone— but rarely reflect the ...
Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Appcase blog. Once you have a killer app marketing strategy in place, it’s ...
ATLANTA--(BUSINESS WIRE)--Terminus, leader of the account-based movement, today announces the release of its comprehensive ABM platform. The new platform delivers the easiest way for B2B marketing and ...
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