Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

Lego just casually dropped another grail piece.

LEGO just dropped eight Star Wars SMART Play sets available for pre-order now through LEGO’s official store, Amazon, Best Buy, and Target. These interactive bricks respond to movement with sound ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

The LEGO Group just sent over an incredible box designed to look like a smart brick, and inside are some of the new LEGO Star Wars Smart Play sets. Join the unboxing to see what is included, explore ...

Star Wars continues to be one of LEGO's most prolific lines, and that shows no sign of stopping throughout the rest of 2026.

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

LEGO is going all in on their new Smart Brick sets, which will add a new dynamic feel to your brick play. Similar to Super Mario Bros., a small set will feature the Smart Brick, which can interact ...