Despite dissatisfaction with ads in radio and TV, podcast users seem to be more accepting of ads, when served judiciously and ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

New Podcast Download research shows audio advertising reaches consumers who avoid TV ads and spend most of their video time ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed “Google ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA Biotech’s “Plastic Blood.” Today, there’s a podcast for every listener, ...

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES ...

According to a May 2025 report by Podnews, 90% of all podcasts stop publishing after episode three. That's called podfade. Why does it continue to happen?