As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Podcast audiences may be increasingly opting to watch podcasts instead of experiencing them through audio alone, but a new report finds that audio podcast ads still outperform their YouTube variants ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

That podcasts have successfully staked their ground in the downtime habits of tech-savvy, time-pressed and—crucially—enthusiastic individuals in an environment filled with smart tech and screens is ...

The definition of a "podcast" is evolving, with YouTube videos often considered part of the category. This shift complicates the picture for advertisers who want clarity and advanced tracking metrics.