Self-awareness doesn’t detract from reality.

NOW spring has arrived, many shoppers will be dreaming about beach holidays or being by a pool. And with that in mind, ...

Primark shoppers have praised a pair of £14 shoes for looking very similar to a much more expensive designer brand. The high ...

"at-above-post addthis_tool" data-url=" has launched a new womenswear campaign, Shockingly Chic, as it looks to sharpen its ...

Primark strengthens its commitment to accessibility with the launch of its spring/summer adaptive clothing collection, ...

Created by VCCP, Shockingly Chic is a slickly made, tongue-in-cheek subversion of the notion that low prices equals low quality ...

The summer line-up joins the retailer's adaptive clothing range, created in collaboration with fashion designer Victoria ...

Irish fashion giant Primark launches in UAE with 60,000 sq ft Dubai Mall flagship, followed by City Centre Mirdif and Mall of ...

PRIMARK has officially opened a new location in a former House of Fraser. The highly-anticipated launch is the latest update ...

Primark opens a new 31,400 sq ft anchor store across two floors at the Ashley Centre, Epsom, following the centre's ...

All Matalan stores will shutter on Easter Sunday, apart from its stores in Scotland, which will remain open for normal ...