Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly ...

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Click “accept” without reading a word? 2. Read ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

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A hot potato: For years, Google has been banging the drum about user privacy in its Chrome browser, promising to eliminate the third-party cookies that so many people have come to hate. It had ...