According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Japanese artist Harukiru repurposes packaging from used products that would otherwise end up in a trash bin to create ...

In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

How much attention do you pay to packaging? As you open a new gadget — maybe the latest iPhone — or that Coca-Cola you desperately need to quench your thirst, do you notice the container it comes in?

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Images of plastic bags and bottles clogging beaches and oceans have some calling for a ban on all such products. But packaging experts say it’s not that easy to eliminate a highly effective material ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not ...

Innovation in grocery is alive, kicking, and making itself known on a supermarket shelf near you, as was proven once again by today’s The Grocer’s New Product & Packaging Awards 2025. Hundreds of food ...