Argan Products International, operating through its ArganWholesale division, has introduced a structured private label ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

There's no requirement to have a buzzy, PR-filled product launch. Sometimes, a quieter approach can ultimately have the biggest impact.

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Innovation is the lifeblood of your organization. When you develop and launch new products and services, you invest in your future as a vibrant, growing company. In my organization—a leading medical ...

LevaData, the company that delivers applied AI to transform strategic sourcing and procurement, announced the launch of LevaData NPI (New Product Introduction), a solution extension of the LevaData ...