Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

iHeartMedia is taking another step into the digital world — the company is announcing that businesses will be able to buy ads programmatically on its broadcast radio stations. Basically, this means ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Though artificial intelligence is an undeniable tool in the advertising industry, ...

Spanning approximately 64,000 square feet and three stories, Cosm Cleveland will feature two primary programmatic elements: The Dome and The Hall.