AppLovin’s APP story has shifted from game creation to algorithmic precision, a full-blown reinvention few tech firms may ...

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

Real-time insights that drive action: PubMatic processes live campaign data twice as fast and delivers insights 60% quicker by leveraging NVIDIA innovation, transforming analytics into a live feedback ...

TORONTO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand ...

The adoption of programmatic advertising has emerged as a strong driver in the AdTech market. Businesses are increasingly using automation and real-time bidding platforms to streamline ad placements.

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities.

The gaming marketing services market is evolving with technologies, requiring multifaceted campaigns to engage fragmented ...