When it comes to both Spot Cable and Spot TV, the “Flo” is strong for Progressive in the battle for supremacy among auto insurance specialists seeking to grow and retain customers.

Take one look at what brand is the most active at national radio by play count, and there’s an obvious leader for the week ending October 13. And, the big win comes even as the auto insurance ...

Across multiple Q2 2022 earnings calls, broadcast media executives noted that there’s an auto insurance specialist ad-sales slump taking hold. The category, more competitive than ever, has seen ...