The evolution of marketing is well documented. The success of AMC’s TV series “Mad Men” highlights and romanticizes the earlier days of mass marketing and advertising. Set in the 1960s, the show ...

Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...

When was the last time you thought about your health? How about your family? Your finances? Your spiritual life? My guess is you’ve thought about all of this in some way, shape or form within the past ...

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers ...

How can agents and financial advisors get in touch with ideal fixed annuity prospect? Many rely on marketing systems built around demographics assumed to belong to such individuals —marketing to ZIP ...

We live in the millennial generation of social media and casual hookups, and the invasion of privacy is the new sexy. Often masquerading as security measures, demographic study, or for market research ...

Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ -- The ...

It’s no secret that driving brand engagement is a priority for marketers. How you do it, however, is widely debated. There are many tools and platforms from which marketers can optimize community ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, ...